A Fresh Perspective
Senior Digital Designer
DemandPDX - Digital Salesforce Commerce Cloud Agency
2017 - Present
E-commerce design specialist. As technology and industry quickly evolve, so does the role of a designer. Beauty and human centered design are at the core of what we do. By practicing an inclusive design process, we are able to achieve accessible design as a result - combining complex disciplines like psychology, user experience (UX), user interface (UI), creative writing, technical implementations, visual design, business processes and concise communication. We work closely with all departments such as strategy, development, business and brand marketing in a collaborative process to find the best solutions in a world of constant ambiguity and rapid change.
As a company we are committed to building highly functional and clean websites while growing lasting relationships through education and trust. Located in Portland, we are a progressive company delivering scalable solutions in business, development and design.
Woodworker & Instructor
2012 - Present
Teaching and practicing the art of woodworking, inspired by nature and the talented maker community. Instructing classes in beginning spindle turning and bowl basics.
Senior Ecommerce Interactive Designer
2013 - 2016
Digital designer for the Columbia Sportswear family, focusing primarily on Columbia and SOREL. Committed to creating a mountain of designs & creative solutions related to UX, brand initiatives, email marketing, promotional campaigns, responsive design, site enhancements, content creation & collaborative integration that speak strongly to brand voice, engaging user experiences & visual beauty.
Takes the lead on important projects that truly push the boundaries of design, technology and strategy to achieve maximum success. Goes above and beyond the role of a designer, proactively creating more efficient workflows and processes, growing lasting relationships and providing art direction when needed. Confident presenter and natural born leader.
senior interactive designer
( 2011 - 13 )
Worked as one of the lead designers of a small, yet powerful digital team to tackle complex web problems for a variety of clients and industries in a fast paced agency environment. My goal was to create visual excitement, smart user experiences & concise messaging through design. Projects included web designs, digital marketing campaigns & interactive applications. Collaborated with user experience specialists, developers, copywriters, clients and other creative professionals to execute impactful designs and marketing solutions. Extras included heavy creative concepting for ad campaigns both in social media, digital & traditional advertising.
Resource Ammirati/IBM Interactive Experience
Vital Film Works
( 2009 - 14 )
Freelance designer for local advertising agencies, corporate retail & independent groups. Created a number of projects for multiple clients on a highly professional level from concept to creation. Offered original design solutions to satisfy the needs of the client on tight deadlines. Projects included site redesigns, heavy page layouts, logos, branding & identity, storyboards, print materials, interactive experiences, digital marketing and tee shirt designs.
Web & Interactive Designer
Tween Brands ( 2008-09, 2010 - 11 )
Successfully worked with a team of individuals to maintain and evolve the digital retail environment of www.shopjustice.com. Executed effective marketing messages with strong visual impact on all digital platforms. Integrated the brand voice on homepage and landing page designs, email blasts, interactive projects, and production graphics.
Web & Interactive Designer
Eretailing & Associates ( 2008-09 )
Completed a variety of web related tasks for two online businesses, both functioning as customizable e-commerce sites (Customized Girl, Bridal Party Tees). Responsible for heavy image editing, creating animated web banners and illustrating new vector designs for use on the stock gallery. Refreshing the brand name every week with different visual styles.